About Liv

Hi there! I’m Lívia (liv + ee + uh) Paula – not Olivia, not Bolivia, just Lívia.

I’m an integrated marketing and communications professional, a storyteller, and a passionate advocate for elevating diverse narratives. Currently, I serve as the Senior Manager of Media Relations at New York City FC, where I blend my love for sports, media, and culture to amplify impactful stories. Prior to that, I navigated multiple industries—including e-commerce at Warner Music Group, financial services at a global bond rating agency, fashion, and more—gaining a well-rounded perspective on brand storytelling.

In 2022, I founded are you SEEN?, a boutique marketing agency dedicated to helping small brands share, elevate, and empower their narratives through strategic marketing and communications.

Born and raised in Brazil, I moved to NYC in 2009 in pursuit of the so-called "American Dream." My fascination with information, writing, and language led me to St. John’s University, where I earned my B.S. in Journalism in 2016 (no pun intended). I later deepened my expertise with an M.S. in Public Relations and Corporate Communications from NYU SPS in 2021.

Beyond my career, I’ve always been passionate about giving back. Since high school, I’ve dedicated time to volunteering with organizations that uplift women and immigrant communities. I’m committed to creating spaces where voices are heard and opportunities are shared, which is why I have supported and guided initiatives in organizations such as podHER and GARRA. Whether through mentorship, storytelling, or hands-on involvement, I believe in empowering underrepresented voices and fostering meaningful connections.

Fun facts: I interned at Rolling Stone Magazine during my senior year of college. Some people call me a walking jukebox, and I wish I memorized math formulas as well as I do lyrics. I’ve had a guitar since I was 10, but only started learning to play at age 30. Serendipity is my favorite word, and I believe popcorn with hot sauce is an elite snack.

You may call me Liv.