About Liv

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Hi there! I’m Lívia (liv + ee + uh) Paula – not Olivia, not Bolivia, just Lívia.

I’m an integrated marketing and communications professional and storyteller. I’m currently a Senior Manager of Media Relations at New York City Football Club (NYCFC). Prior to that, I worked in multiple industries, such as e-commerce at Warner Music Group, financial services at a global bond rating agency, fashion, and more.

  • In 2022, I founded are you SEEN?, a boutique marketing agency helping small brands share, elevate, and empower their narratives through various marketing and communications strategies.

  • In 2009, I moved from Brazil to NYC. You know, the whole "American Dream" spiel. After years of being fascinated with information, writing, and the English language, I graduated from St. John’s University in 2016 with a B.S. degree in Journalism (no pun intended). In 2021, I concluded my M.S. in Public Relations and Corporate Communications at NYU School of Professional Studies.

  • Passionate about empowering immigrant women like myself, I am also the Content Director (volunteer) and the person behind the rebranding at podHER, a female, Latina-run organization founded by ballerina and activist Ingrid Silva. The organization aims to help all women embrace and understand their power through storytelling and meaningful conversations. Misturando our experiences with what’s important in our sociedade. We combined the word poder, which means power, with her because we believe her inner power can transform her journey.

Fun facts: I interned at Rolling Stone Magazine during my senior year of college. Some people call me a walking jukebox, and I wish I memorized math formulas as well as lyrics. I have had a guitar since I was 10. I have not played the guitar since I was 10. Serendipity is my favorite word, and I love popcorn with hot sauce.

You may call me Liv.