Between 2020 and 2022, I advised on the planning and execution of integrated marketing and communications campaigns, as well as engagement strategies, to raise awareness of Garra and its programs. Garra is a community-based organization dedicated to increasing the economic and political power of Brazilian immigrant women living in New York City.

At Garra, I was responsible for:

  • Content creation and coordination (visual and written)

  • Website maintenance (created an optimized, user-friendly site in 2021)

  • Social media strategy and guidance on best practices

  • Video marketing production

  • Copy translation (English to Portuguese, and vice versa)

  • Thought leadership pieces relevant to Brazilian immigrant women in NYC

I also co-wrote our Women With Garra 2020 Book, telling the powerful stories of Brazilian immigrant women who made a substantial impact on their community. In 2020, I wrote about Juliana de Andrade Silva, a nurse who worked on the front lines of the COVID-19 pandemic in Elmhurst, Queens.

In 2021, I wrote another chapter—this time, telling the story of Cleusa Paula, an esthetician who moved to NYC in 1996. Cleusa is also my mom! In addition to writing Cleusa’s chapter, I was responsible for producing and outlining the book, ensuring the cover, colors, and overall aesthetic aligned with the organization’s branding and the women’s stories.

Beyond content creation, I also hosted workshops and social media live events between 2020 and 2022, aimed at promoting professional, personal, and academic growth. As part of the aGARRAndo o Futuro (Reaching for the Future) series, I led discussions and hands-on sessions, including:

  • Panels with professionals and recruiters sharing insights on excelling in the job search

  • Workshops on LinkedIn best practices

  • A speaking engagement at the Brazilian Consulate in Spring 2022, where I shared tips with fellow Brazilian immigrant women on leveraging LinkedIn, effective networking strategies, and more

Through my work with Garra, I’ve had the opportunity to support and guide initiatives that create real impact, empowering Brazilian immigrant women to thrive in their careers and communities.