M.S in PR & Corporate Communications
@ New York University
New York University | Concentration: Public Relations | GPA: 3.94
Capstone Project: Researched Diversity, Equity, and Inclusion (DE&I) training in the communications industry, analyzing how companies can enhance their approach and the direct impact on corporate culture, integrated marketing, and communication campaigns tailored to multicultural audiences.
Practicum Experience: Served as Content Manager/Team Lead in a practicum course, developing a comprehensive communications plan for NJ Audubon.
Relevant coursework:
Investor Relations
Managing Media Relations
Social Media for PR Professionals
Integrated Marketing Communications
Communications Ethics, Law & Regulations
Critical Business Skills for PR Professionals
Global Relations and Intercultural Communications
Strategic Communications: Thinking, Planning, and Executing
New Jersey Audubon
Summer 2021
As Content Manager and Visual Lead for a real client, NJ Audubon, I oversaw the development of a comprehensive communications plan. I was responsible for all visual elements, ensuring brand consistency and engagement. Additionally, I managed and guided the strategy across goals, objectives, messaging, website and digital media, podcasts, and performance metrics slides.
Strategic Communications: Uber
I led the visual presentation and created a campaign to help Uber increase brand visibility during COVID-19, developing strategic approaches to enhance engagement and strengthen its market presence during the pandemic (Spring 2021).
Social Media for PR Pros:
Cystic Fibrosis Foundation
I created a social media plan to increase brand awareness and visibility, developing strategic content and engagement tactics to enhance the brand’s online presence (Fall 2020).
Managing Media Relations: CDC’s Vaccine Campaign
I led the visual presentation and created a campaign to encourage vaccination, specifically targeting conservative millennials, by developing strategic messaging and engagement tactics to address concerns and promote awareness (Fall 2020).
Avoiding #EpicFails
I worked on a project exploring the importance of finding authentic moments in digital media and how they can drive engagement—while emphasizing the risks of missing the mark (Fall 2020).
Integrated Marketing: Starbucks Goes Back to School
I designed the presentation and led a group project for an integrated marketing and communications campaign introducing Starbucks to NYU, developing strategic branding and engagement initiatives to enhance its campus presence (Summer 2020).
Zara Crisis Comms Project
As part of my Critical Business Skills for PR Professionals class, I created a crisis communications plan for Zara and Inditex to address crises related to unethical fashion practices, focusing on reputation management and strategic response (Fall 2019).