M.S in PR & Corporate Comms @ New York University
Concentration: Corporate and Organizational Communication
GPA: 3.94
Capstone: Researched Diversity, Equity, and Inclusion (DE&I) training in the communications industry, exploring how companies can improve their approach and how it directly impacts corporate culture and overall performance of integrated marketing and communication campaigns tailored to multicultural audiences.
Content Manager/Team Lead: Practicum class creating a communications plan for NJ Audubon.
Relevant courses include:
Investor Relations
Managing Media Relations
Social Media for PR Professionals
Integrated Marketing Communications
Communications Ethics, Law & Regulations
Critical Business Skills for PR Professionals
Global Relations and Intercultural Communications
Strategic Communications: Thinking Planning and Executing
New Jersey Audubon
Summer 2021
Content manager for the group project and also responsible for all visuals. Real client. Oversaw the goals, objectives, strategy, messaging, website and digital media, podcasts, and metrics slides.
Strategic Communications: Uber
Led the visual presentation; Created a campaign to help Uber increase brand visibility during COVID-19. (Spring 2021)
Social Media for PR Pros:
Cystic Fibrosis Foundation
Created a social media plan to increase brand awareness and visibility. (Fall 2020)
Managing Media Relations: CDC’s Vaccine Campaign
Led the visual presentation; Created a campaign to increase vaccination, focusing on conservative millennials. (Fall 2020)
Avoiding #EpicFails
Project discussing how finding authentic moments in digital media is key—as long as you don’t miss the mark. (Fall 2020)
Integrated Marketing: Starbucks Goes Back to School
Designed the presentation and led a group project for an integrated marketing and communications campaign introducing Starbucks to NYU. (Summer 2020)
Zara Crisis Comms Project
As part of my Critical Business Skills for PR professionals class, I created a crisis communications plan for Zara and Inditex to deal with crises being tied to unethical fashion. (Fall 2019)